Allegra - One And Done PDF


Mail: Nearly 6 Times Stronger Than Digital

With a house list, direct mail scores a 3.7% response rate vs. 0.62% for all digital channels combined!

Mail Commands Attention

Eight of 10 people say they read it the same day they receive it.

Greater Sales are in Store with Mail

50% of people purchased a product in-store in the past six months as a result of receiving direct mail.
Make a  


signs, banners and displays

New Customers Welcome

Nearly 8 in 10 (76%) people say they’ve gone into a store they’ve never visited before because its signs or banners caught their interest.

Leading the Charge

Almost 7 in 10 (68%) consumers have bought a product or service because a sign or banner caught their eye.

Simple Yet Strong Sells

Top 3 sign characteristics that attract the most customers:



Bright Colors

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